TLMODA + Diverse Dealers = Community Impact

Since 2001, the Toyota Lexus Minority Owners Dealership Association (TLMODA) has provided minority dealers with strategic support to optimize their competitive advantage and drive personal and team success.
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Recent Highlights

TLMODA created a $260,000 endowed scholarship fund honoring Bob Carter, former executive vice president of sales for Toyota Motor North America.

The Bob Carter Scholarship will support students majoring in auto technology, business and STEM-related fields at St. Philip’s College in San Antonio, Texas, the only U.S. college that is federally designated as both a Historically Black College or University (HBCU) and a Hispanic-Serving Institution.

TLMODA member Lori Bean, owner of Bean Automotive Group in Miami, Florida, ranked third at The Commonwealth Institute’s 17th Annual Top Women Awards.

TLMODA’s spring service event partnered dealers with The Salvation Army to provide nourishing meals to low-income children and families.

Dealer Spotlight: Toyota of Cedar Park

Toyota of Cedar Park, owned by TLMODA member Julie Herrera, is doubling down on engagement with its local community just north of Austin, Texas.

  • Hosted second annual International Women’s Day Gala, attended by nearly 600 guests and featured speaker Sandra Phillips Rogers, senior vice president, corporate resources.

  • Led the Stuff-the-Truck Athletic Shoe Drive, providing 1,000+ children with new pairs of athletic shoes to start the school year right.
  • Sponsored several local events and initiatives, including the 2022 Cedar Park Chamber of Commerce Leadership Class benefiting emerging and established business leaders.